Lavonda Hayes – Senior Account Executive, joined Midwest Direct Marketing’s List Brokerage/Media Services team in 1998.  Her brokerage clients cross over the Consumer and BtoB fields covering publishing and catalogs, national and regional nonprofits, education and medical markets.  Lavonda brings her clients years of experience and important insights into the trends and dynamics of the industry.  She is an extension of her clients’ marketing departments and provides marketing support, strategically planning and executing their acquisition campaigns. Her areas of expertise include circulation planning, test list research, in-depth list recommendations, comprehensive mail plans, response analysis and negotiating lower acquisition costs for her clients.  She provides a level of customer service and attention to detail which is rare and critical in today’s multi-channel marketing environment.