Meet the Team. Who We Are.
Leadership Team
Scott Robbins
Scott Robbins is President and CEO - with over 34 years dedicated to response marketing including list acquisition, database, multichannel, consulting, list management and list brokerage. Scott contributes a dynamic blend of data and media expertise and an ability to grow business in a competitive environment. He has developed a strategic approach to building a contemporary marketing company that has developed into a data-driven, multi-channel marketing company. Scott is active daily in all aspects of our programs and client management. He prides himself on being accessible to clients and customers 24-7. Scott is very active in his support of local civic activities and fundraising events. He enjoys a wide range of outdoor activities on the family farm and at the lake.
Dorothy Rusk
Dorothy Rusk – Vice President & CFO, with 33 years of experience in multichannel marketing, sales, list management and accounting. Dorothy, as co-founder of MDM, has helped build a company that is dedicated to her client’s success and growth. She manages the daily activity in the list management department and oversees the company’s accounting and business administration. With a keen eye to detail and business, her experience and skills allow her to provide a strategic approach to increase her client’s bottom line revenue. Dorothy’s active outdoor lifestyle and activities on her 40 acre hobby farm provide first-hand insight into the many diverse markets she serves. She takes pride in the personal service she provides to her clients through their shared interests.
Lavonda Hayes
Lavonda Hayes – Senior Account Executive, joined Midwest Direct Marketing’s List Brokerage/Media Services team in 1998. Her brokerage clients cross over the Consumer and BtoB fields covering publishing and catalogs, national and regional nonprofits, education and medical markets. Lavonda brings her clients years of experience and important insights into the trends and dynamics of the industry. She is an extension of her clients’ marketing departments and provides marketing support, strategically planning and executing their acquisition campaigns. Her areas of expertise include circulation planning, test list research, in-depth list recommendations, comprehensive mail plans, response analysis and negotiating lower acquisition costs for her clients. She provides a level of customer service and attention to detail which is rare and critical in today’s multi-channel marketing environment.
Tina Weishaar
Tina Weishaar – Accounting Manager, HR, and Promotions Coordinator: Tina has dedicated 12 years to managing MDM’s receivables, payables, remittances and handling all aspects of the accounting department as well as personnel and benefits. She ensures our accounting system and outbound promotions meet and exceed our corporate and client needs. Tina regularly consults with our sales department to coordinate promotions, increase efficiency and enhance communication and reporting structures with our clients and other key contacts in the industry.