A successful marketing campaign is inherently tied to the quality of data within the mailing list – many will argue that data quality and deliverability is the most critical component of an effective campaign. Even the most brilliant marketing concept is ultimately a waste of time and resources if it’s not reaching the right audience.

Our advanced data mining tools and nationally-recognized expertise in data processing techniques ensure that your lists are optimized for ideal delivery, maximizing response rates and driving results for your business. Whether you need to purchase, rent or develop a mailing list or database, or if you’re interested in leveraging your current databases to target new campaigns, our data-driven targeting solutions help you generate the leads that matter.

Midwest Direct Marketing offers a full range of data processing services, including:

• Merge/Purge
• List Cleaning
• Data Segmentation, Analysis, and Verification
• Customized Models
• CASS Certification
• Address Standardization
• NCOA, DPV, and PCOA
• Postal Presorting
• LACS Processing
• Ink-jet Formatting
• DMA Suppression
• Data Conversion
• Telephone Verification/Appending
• Pre-Lettershop Needs
• Matching Prospect Files to Customer Files
• Geographic, Demographic, Psychographic, and Industry Targeting